Australian Facial Skincare Behavioural Study by Stephanie Cristal

Australian Facial Skincare Behavioural Study

Estimated time to complete: 5 - 7 minutes

This study explores how people in Australia currently experience skincare:

not only what we use, but how skincare fits into our routines, priorities, expectations, and everyday lives.

There are no right or wrong answers.

Simply choose the responses that feel most true to your current season of life.

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PART I: Your Current Skin Reality

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What do you really feel about your facial skin?

I'm generally comfortable with my skin, but I know it can still improve.

If it can help me look credible and well-groomed, I'm willing to keep a proper skincare routine.

I'm always keen to find skincare that can help my skin become radiant without makeup.

I still feel unsure about what my skin truly needs to become clearer and healthier.

My skin affects my confidence more than I usually admit.

Any skincare product will do, as long as it's easy to keep my skin well.

Life has felt so full lately that skincare hasn't been something I've had much energy for.

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Which concerns are most relevant to your skin at the moment?

(Select up to 3)

Sensitivity, redness, or itchiness

Dryness or dehydration

Acne, breakouts, or black/white heads

Hyperpigmentation or dark spots

Fine lines, ageing, wrinkles, or saggy skin

Dark eye circles, puffy eyes, or eye bags

Recent sun damage or sunburn

I don't really know

No major concerns at the moment

Back

Which statement feels most true about your current skincare routine?

I have a stable routine that I follow consistently.

I start routines strongly but struggle to maintain them long-term.

I simplify my routine whenever life becomes busy or stressful.

I often change products because I am still searching for what truly works.

I prefer practical routines that feel efficient rather than excessive.

I keep skincare very minimal and do not really follow a structured routine.

Back

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PART II: Your Decision Patterns

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Which statement best describes how you usually approach skincare decisions?

I research carefully before committing to products.

I often feel overwhelmed by conflicting skincare information.

I prefer straightforward guidance instead of too many options.

I can be skeptical because many skincare products overpromise.

Once I trust something, I prefer to stay consistent with it.

I usually decide quite quickly once something makes sense to me.

Back

5

Which of the following best describes your skincare spending mindset?

I don't mind investing when I believe something truly works.

I prefer sustainable spending that I can comfortably maintain long-term.

I have purchased expensive products before but felt disappointed by the results.

I tend to delay purchases while deciding whether something is really worth it.

I appreciate premium experiences, but I still want practical value.

I prefer starting small before committing further.

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6

What type of skincare guidance do you personally find most helpful?

Clear explanations so I understand what I am using.

Straightforward routines without too much information.

Step-by-step support tailored to my situation.

The flexibility to explore and decide at my own pace.

Ongoing guidance as my skin changes over time.

Back

PART III: Your Lifestyle & Identity

7

What usually affects your skincare consistency the most?

Busy schedule or mental fatigue.

Stress, emotions, or burnout.

Uncertainty about whether the products are actually helping.

Losing motivation when results take too long.

Nothing major — consistency is already part of my lifestyle.

Back

8

If your skin felt significantly healthier one year from now, what would matter most to you?

Feeling more confident meeting people without needing to hide imperfections.

Looking more refreshed and put-together professionally.

Feeling calmer and less frustrated about my skin.

Finally having a routine that feels sustainable and realistic.

Knowing I finally understand what my skin truly needs.

Back

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Back

Which of these feel closest to your ideal skincare experience?

(Select up to 3)

Simple routines that fit naturally into everyday life, so I can stay consistent long enough to see real results.

Knowing the products I use are truly right for my skin, not just picking something to use every day.

Enough flexibility for me to make decisions at my own pace without feeling controlled or overwhelmed.

Clear and trustworthy guidance tailored to my skin and lifestyle, so I can stop worrying about skincare and trust the process confidently.

PART IV: Reflection

10

What is something you have personally learned about skincare that you wish more people understood earlier?

Back

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Is there any past skin experience you would like to highlight?

Back

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What is your biological gender?

Male

Female

Prefer not to say

Back

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Thank you for contributing to this behavioural skincare study.

If you would like to receive a personalised skincare behaviour reflection based on your combined responses, you may leave your WhatsApp number below.

Each reflection is thoughtfully reviewed individually rather than automatically generated, so please allow some time before receiving yours.

WhatsApp Number (Optional)

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Australian Facial Skincare Behavioural Study

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When you are ready